RORY SUTHERLAND

Rory is Vice Chairman of Ogilvy and co-founder Ogilvychange, a behavioural science practice. Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator. Market Leader and Impact. and also occasional pieces for Wired.